1、Understanding Asia Pacifics booming health and wellness marketiStock-puhhhaiStock-puhhhaTitle Sponsor ContentsIntroduction 3What is fuelling health and wellness in Asia Pacific?4Functional food and drinks are on-trend 6Market dynamics for supplements 8A heritage of health:Understanding the influence

2、 of traditional medicine 10Three unmissable trends in the Asian market 12Spotlight on the major markets 14Sourcing nutraceutical ingredients in Asia 16Key Takeaways 18Source,learn,and connect with Asias nutraceutical industry at Vitafoods Asia 2024 19iStock-ErdarkiStock-Erdark2Read more on Vitafoods

3、 AsiaIntroduction The market for health and wellness in the Asia Pacific region is continuing to show dynamic rates of growth,driven by an existing culture for traditional plant-based therapies that is combining with a quest for healthier diets and lifestyle triggered by the big rise in faster-paced

4、 urban lifestyles.While Traditional Chinese Medicine(TCM)is extremely popular in China and Ayurvedic practices are ubiquitous in India,these and similar practices have become increasingly popular throughout the Asian region,as a more holistic approach to health and wellness gains greater recognition

5、.While the culture for these practices remains pervasive,ultra-processed foods and diets that are high in calories and low in nutrition have also become a way of life throughout the region.The resulting spike in obesity rates and associated health challenges,including type 2 diabetes and heart disea

6、se,is pushing many Asian consumers to rediscover traditional wellness practices and seek out ways to improve the nutrition in their diets.This is feeding curiosity in the nutraceutical category seen as a way of bridging nutritional gaps and pushing demand for supplements that include vitamins,minera