1、The Next Horizon in Digital Transformation2024 Digital Transformation&Next-Gen Technology StudyGenerative AI2024 Broadridge Financial Solutions,Inc.All Rights Reserved.IntroductionIntroductionFinancial services companies have made big strides in digital transformation in recent years.Firms are inves

2、ting heavily through the economic cycle,modernizing their core IT platforms to support continuous innovation and adopt next-gen technologies,such as AI and blockchain.Only a few years ago,many institutions struggled to overhaul aging systems,and the existential threat of disruption from digital-firs

3、t upstarts was tangible.Now in a sharp reversal,executives are feeling the most bullish about their plans.In fact,75%of C-suite executives and senior leaders Broadridge surveyed say they are confident about their transformation roadmap,and a little more than two-thirds say they have made meaningful

4、progress in modernizing their core IT platforms.These leaders are capturing a significant technological dividend,benefiting from a virtuous cycle of progress and reinvestment.Organizations cant afford to slow down.Rather,they have to double-down on their transformation efforts.Disruptive new technol

5、ogies like GenAI,as well as ever-escalating cybersecurity concerns,are pushing companies to innovate along multiple tech frontiers at the same time.To meet accelerating needs for a personalized and seamless omnichannel customer experience in a cost effective manner,companies are increasingly recogni

6、zing the imperative of putting the customer first by leveraging technology.Now in its fourth year,the 2024 annual Broadridge Digital Transformation and Next-Gen Technology Study offers a snapshot of five trends that are defining excellence in todays complex financial services environment and in emer