江南布衣：二零一八一九年度報告.pdf

1、此年報以環保紙張印製CMYCMMYCYCMYK09596_JNBY AR2019 C&E_COVER.pdf 2 11/9/2019 下午4:57+Better Design,Better Life+更好地設計，更好地生活+Brand Introduction+Year of launch:2016Slogan:Live LivelyTarget customers:People who pursue a high quality of life with a proactive and free attitudeDesign concepts:diversity,comfort,indivi

2、duality and curiosityYear of launch:2018Slogan:Simplified,but betterTarget customers:Consummate professional menDesign concepts:Elegant,Simplified,Charming and VersatileYear of launch:2018Slogan:Circular FashionTarget customers:Young and fashionable millennialsDesign concepts:Athleisure,Genderless a

3、nd SustainabilityYear of launch:2018Slogan:Stay curiousTarget customers:People between 25 and 45 who are just naturally themselves,gentle but notcompromised,introverted,independent and openmindedDesign concepts:Aesthetic,Attractive,Diverse and FunctionalYear of launch:2019Slogan:All about personalit

4、yTarget customers:The young community between 18 and 35 who are with sharp standard and judgement on uniqueness,sense of design and cultural attractivenessDesign concepts:High street,Individualistic,Chic and StylishYear of launch:1990sSlogan:Just Naturally Be YourselfTarget customers:Modern women be

5、tween 25 and 40 who are acutely curious and adept at discovering the surprises and poetry in everyday life,and who naturally express these attributesDesign concepts:Modern,Vitality,Charming and SerenityYear of launch:2005Slogan:Re-Consider HumorouslyTarget customers:Men between 25 and 35 who enjoy d

6、ressingDesign concepts:Modern,Textured,Thoughtful and ElegantYear of launch:2011Slogan:Free ImaginationTarget customers:Children between 0 and 10 who are from middleand upper-class familieswith certain qualities of life,who are independent and love lifeDesign concepts:Freedom,Imagination,Joyful and