1、JULY 2021Authored by:Authored by:Harshita MadanRumana Rahman(Korea Plus)Collaboration with:Collaboration with:Aakriti Jain AnejaRajat Yadav(Retail Team)Design:Design:Sanya DattBrand CommunicationsSOUTH KOREA & INDIA SERIESBeauty is Not Just Skin DeepForewordI would like to express my hearty complime
2、nts to Invest India for launching a series of investor reports and publishing its first report on the beauty and cosmetics, delineating its promise and potential. With this report, the long-felt need for an authoritative and informative account of the rapidly expanding frontiers of beauty and cosmet
3、ic segment in both Korea and India has been met. I am sure, this report will facilitate Korea-India collaboration and help realize the immense potential of bilateral cooperation in this emerging sector.The pivotal role of Invest India in facilitating foreign investment into India under the competent
4、 and energetic leadership of its Managing Director and CEO, Mr. Deepak Bagla, has been well acknowledged. Korean investment to India has been witnessing remarkable strides with the setting up of a dedicated investment promotion cell - Korea Plus - under Invest India, at the intervention of Prime Min
5、ister Narendra Modi, who visualized a great future for Korean investment in India. In just five years, Korea Plus has been able to promote and facilitate Korean investment into India, even under the challenging circumstances of Covid-19 pandemic. Bilateral economic ties constitute the fulcrum around
6、 which Korea-India cooperation revolves. The political leaders and businessmen of both Korea and India understand the importance of economic cooperation in deepening bilateral relations and they continue to make sincere efforts to tap the huge untapped potential for trade and investment cooperation.