1、Europeantravel 2025Balancing growth and impactNOVEMBER 2024ContentsFOREWORDMETHODOLOGYTRAVEL OPTIMISM CONTINUES TO RISE-Travel budget expectations in 2025 compared to 2024MAKING BUDGETS GO FURTHER-How the cost of living is impacting Europeans travel plans in 2025SUSTAINABILITY IS OF RISING IMPORTANC

2、ETO TRAVEL DECISIONS-Importance of sustainable options to travel decisions-Impacts of climate change and sustainability challenges on travel decisions in 2025-In-destination behaviours-Personal behaviours to reduce negative impacts-How travel providers can encourage sustainable choices-Barriers-Trav

3、el company actions that could motivate sustainable travel choices-Governmental actionsTHE CHALLENGE OF OVERTOURISM-Overtourism will impact travel choices-Support for actionWORKATIONS PICKING UPA SEARCH FOR CONNECTIONSWITCHING OFFWHERE TO GO?-Factorsinfluencingwherepeoplechoose to go on holidayTHE RE

4、TURN OF LONG HAUL?-Europeans favourite intra-regional hotspotsHOLIDAY TYPESMOST POPULAR ACCOMMODATION TYPESTRAVEL COMPANIONSLONG-TERM PLANNERS VERSUSLAST-MINUTE BOOKERSSUMMARY030405050606 0707080909101111 12131313141516171718181920202021ForewordTravel is amongst the most resilient of all industries.

5、From a global standstill just four years ago,global travel is on track to reach new record levels in 2024.ThisisalsotrueinEuropespecifically,whichis ahead of the global curve on recovery.Despite subdued economic growth rate projections in Europe,travel is still being prioritised over competing areas

6、 of spend.At Accor,we are seeing this resilience and continued hunger for travel.In our third quarter 2024 trading update we reported continued growth in revenues and RevPAR on a regional as well as global level.Though there will always be bumps in the road,all the megatrends point to the continued