1、 Leveraging AI 1Leveraging AI Reimagine the future of content creation and distribution Leveraging AI 2Artificial intelligence(AI)has exploded as a revolutionary force reshaping the current digital landscape,offering unprecedented capabilities to optimize creativity,personalization and workflows.But

2、are we moving too quickly?Are these tools ethical?Are they effective?How exactly are they reshaping content programs?Will they diminish consumer trust in brands that use them?While the benefits of employing AI in content creation and distribution are undoubtedly remarkable,the most successful market

3、ers will hit pause on the AI onslaught to reflect on these very questions.The exponential growth of digital contentthe lifeblood of modern marketing effortsalong with the ever-evolving demands of consumers require a strategic shift in how content is created and distributed.CON T E N T S 12 PAGE How

4、AI is shaping content management systems8The role of AI in content governance PAGE AI and your content program What you need to know today6 PAGE 17 PAGE Expert insights Why human-centered content creation is still imperative24Brightspot is here to help PAGE 20 PAGE FAQ What the most successful marke

5、ters of tomorrow are asking about AI today13Future-proofing your business Emerging trends in CMS platforms PAGE Just as contents role transcends mere information disseminationengaging audiences,fostering brand loyalty and facilitating informed decision making AIs potential far exceeds its original,a

6、lgorithm-fueled purpose.Much more than simple automation,todays AI can dramatically impact a businesss visibility,customer engagement and overall success in the digital realm.While the use of AI has been widely discussed for years,it long seemed more like a promise that remained out of reach for mos