1、The Ultimate Australian Influencer Marketing PlaybookBuild long-lasting partnerships to take your influencer marketing strategy to the next levelEXECUTIVE SUMMARYThis playbook is a strategic guide for marketers and businesses,elevating influencer partnerships from planning to lasting success.It expl

2、ores how influencer partnerships and campaigns work and strategies to maximise effectiveness over the long term.Backed by s expert panel,the playbook includes advice from prominent influencers and brands who work with them,offering actionable ways to enhance your business outcomes regardless of size

3、.THE EXPERT INFLUENCER MARKETING PANELLee BesserCreator Marketing SpecialistLily RaynerHead of PR,JulyMiss GunnerInfluencerInstagramJim LounsburyHead of Marketing,The Australian Natural Beauty CoTwosome Travellers James&Alex-InfluencersInstagramJessi WebbInfluencerInstagram Personalities are those w

4、ho manage their social presence like a reality show.Theyll tell you what they ate for dinner and who their best friends are,and the beauty products you simply must try.Visual informants are the most common type of social influencer.Theyve got a following based on who they are,who they know,and their

5、 area of expertise.They are authentic and stick to their guns,which makes them strong arbiters of taste,with the ability to become influential brand advocates.Creativists are visual talents who generally come from an artistic background.Theyll post beautiful,often highly curated imagery,which can be

6、 deployed by a brand to enhance its perception of quality.The basics of influencer marketingLets start from the top.An influencer is someone who uses their profile,expertise or fame to guide consumer purchasing behaviour through product placement and endorsements.Influencers can be many things;theyr