1、AI Use Case&AI Use Case&Case Study Case Study Compendium for Compendium for MarketingMarketingANA.NET/AIJuly 2024|Second EditionIntroductionAI Use Case Compendium for MarketingAs the marketing industry moves past the AI hype,brands are putting artificial intelligence to work across a wide range of u

2、se cases,applications,disciplines,and capabilities.To help you make the most of AI for your marketing programs,weve compiled a rich compendium of practical use cases and inspiring real-world examples.Whether youre just beginning to identify the best ways to leverage AI,looking to understand whats wo

3、rking for other brands,or ready to take your own marketing AI strategy or tactics to the next level,we hope that this is a resource youll come back to.Inside youll find:Over 80 distinct,practical uses for AI for marketing optimization,acceleration,and innovationBucketed into six broad areas of oppor

4、tunity across the entire marketing campaign lifecycle:Research and Insights,Strategy and Planning,Creative and Production,Presentation and Distribution,Measurement and Optimization,and Knowledge Sharing and Team ProductivitySupported by real-world examples that demonstrate exactly how leading brands

5、 are already putting AI to work to drive marketer productivity and marketing performance.While we dont(yet)have specific examples for every use case,you can be assured that every use case is fully vetted to ensure that it is both practical and possible with todays AI technologies.This AI Use Case Co

6、mpendium for Marketing is a“living document.”Well update it regularly with additional use cases and more examples as we collect them.And wed love to include your ideas,your companys work,and any other examples youve seen in the market.How have you been putting AI to work in your marketing organizati