百盛集團：二零二三年報.pdf

1、CORPORATE PROFILE公司簡介 2023 ANNUAL REPORT 年度報告 2Company Name:Parkson(B)pg no.:2Date:06/04/2024(04:41)Job Type:AR23Translator:QSLFile name:00B240230493Profile(已已final)公司簡介CORPORATE PROFILE公司簡介百盛商業集團有限公司（本公司）為中華人民共和國（中國）全國性時尚生活的領先零售營運商。百盛品牌於九十年代初進入北京市場，現已運營管理零售業態多元化的組合，包括百貨店、購物廣場、城市奧特萊斯、Parkson Beauty

2、概念店及超市。截至二零二三年十二月三十一日，透過本公司附屬公司及聯營公司（下文統稱 本集團），本集團在中國29個城市及老撾運營管理43家門店及2家百盛優客城市廣場。本地化及貫徹一致的市場定位是百盛錄得持續增長及取得成功的主要策略。本集團以每家百貨店為基準調整商品搭配、品牌組合及營業面積分配以更好地為本集團經營所在城市的中檔及中高檔目標消費者服務。本集團提供一系列國際知名品牌的時裝及生活時尚商品，該等商品分為四大類，即 時裝及服裝、化妝品及配飾、家居用品及電器 和 食品及鮮貨，特別為年輕及時尚一族而設。Parkson Retail Group Limited(the“Company”)is a

3、leading nationwide lifestyle retail operator in the Peoples Republic of China(“the PRC”).The Parkson brand was introduced to the Beijing market in the early 1990s and has now operated and managed a diversified collection of retail formats,including department stores,shopping malls,city outlets,“Park

4、son Beauty”concept stores and supermarkets.As at 31 December 2023,through the Companys subsidiaries and associates(hereinafter collectively referred to as the“Group”),the Group operated and managed 43 stores and 2 Parkson Newcore City Malls in 29 cities in PRC and Laos.Localisation and consistent ma

5、rket positioning are the key strategies for the continuous growth and success of Parkson.We are tailoring our merchandise assortments,brand mix and floor space allocation on a store-by-store basis to better serve our targeted middle to middle-upper end consumers in every city that we operate.The Gro

6、up offers a wide range of internationally renowned brands of fashion and lifestyle related merchandises focusing on four main categories of merchandise namely,Fashion&Apparel,Cosmetics&Accessories,Household&Electrical,and Groceries&Perishables,targeting the young and contemporary market.CONTENTS目錄2C