海昌海洋公園：中期報告2021.pdf

1、(Incorporated in the Cayman Islands with Limited Liability 於開曼群島註冊成立之有限公司)Stock Code 股份代號：22552021INTERIM REPORT中期報告ABOUT HAICHANG OCEAN PARK HOLDINGS LTD.有關海昌海洋公園控股有限公司海 昌 海 洋 公 園 控 股 有 限 公 司（股 份 代號：2255.HK）及其附屬公司（統稱 本集團）於二零一四年三月於香港聯合交易所有限公司主板上市，是中國知名的主題公園及配套商用物業開發商及運營商，並連續數年入圍中國旅遊企業20強。通過主題公園和周邊的配

2、套商用物業相結合，為遊客提供集休閒、娛樂、餐飲、購物、住宿於一體的綜合性旅遊體驗。經過二十逾年發展，憑藉先進的極地海洋動物保育技術，本公司將其業務模式逐步推廣到核心城市，戰略性佈局在中國環渤海經濟圈、長三角經濟圈、成渝經濟圈、華中地區及華南地區等經濟發達區域，目前已在上海、三亞、大連、天津、青島、成都、武漢、重慶、煙台成功運營了十座各具特色、精彩紛呈的綜合主題公園，累計遊客接待量超1.4億人次。同時，本公司正在鄭州規劃建設一座全新海洋主題公園項目。自上市以來，本公司持續深化品牌建設，在 輕重並舉、雙輪驅動發展戰略下，積極將企業核心競爭力轉化為市場生產力，不斷加強消費者需求研究，推動產品研發升級

3、，並大力拓展管理輸出業務及文化IP業務等海洋文化產業創新業務，以更高品質、國際化、多元化的旅遊綜合性主題產品呈現給遊客，未來亦將成為本公司可持續發展的新驅動力。Listed on the Main Board of The Stock Exchange of Hong Kong Limited in March 2014,Haichang Ocean Park Holdings Ltd.(stock code:2255.HK)and its subsidiaries(the“Group”)is a famous developer and operator of theme parks and

4、 ancillary commercial properties in China.It has ranked as one of the top 20 tourism enterprises in China for consecutive years.Through the combination of theme parks and their neighbouring ancillary commercial properties,the Group offers an integrated tourism experience to tourists covering leisure

5、,entertainment,dining,shopping and accommodation.After over 20 years of development and leveraging on the advanced techniques in conservation of polar ocean animals,the Company has gradually promoted its business model to core cities and has established strategic footprints in Chinas economically de

6、veloped regions including the Bohai Rim Economic Zone,the Yangtze River Delta Economic Zone,Chengdu-Chongqing Economic Zone,the Central China region and the South China region.Now,the Company successfully operates 10 characteristic and amazing integrated theme parks in Shanghai,Sanya,Dalian,Tianjin,