1、May 2024 ReportThe Role ofSTRATEGIC PARTNERSHIPS IN CONSUMER CREDIT CARDSWhats at Stake|32|The Role of Strategic Partnerships in Consumer Credit Cards 2024 PYMNTS All Rights ReservedTABLE OF CONTENTS Whats At Stake .04Key Findings .08PYMNTS in Depth .12Data Focus .36Actionable Insights .42Methodolog

2、y.45The Role of Strategic Partnerships in Consumer Credit Cards was produced in collaboration with Elan,and PYMNTS Intelligence is grateful for the companys support and insight.PYMNTS Intelligence retains full editorial control over the following findings,methodology and data analysis.The Role ofSTR

3、ATEGIC PARTNERSHIPS IN CONSUMER CREDIT CARDSWhats at Stake|0504|The Role of Strategic Partnerships in Consumer Credit Cards 2024 PYMNTS All Rights ReservedCo-branded credit and store cards enjoy sizeable market shares but currently fall short of their potential.PYMNTS Intelligences latest research f

4、inds that roughly 2.5 times more consumers hold general-use credit cards than co-branded credit cards or store cards,with substantially wider gaps among lower-income consumers and those in younger age groups.Moreover,consumers with both general-use and co-branded cards typically use the latter for l

5、ower shares of their monthly spending.These trends reflect a degree of missed opportunity for providers of co-branded cards as well as a valuable growth opportunity.WHATS AT STAKETo expand the appeal of co-branded cards,providers should focus on core value propositions that distinguish these cards f

6、rom general-use cards.Our data shows that loyalty and rewards benefits are the primary draw for co-branded cards,with 38%of cardholders citing this as the top reason for obtaining one of these cards,more than twice the rate seen among consumers with general-use cards.Conversely,interest rates and fe