1、MARTECH INTELLIGENCE REPORTEMAILMARKETINGPLATFORMS:A MARKETERS GUIDEINCLUDING IN-DEPTHCOVERAGEGet the reportIn the 9th State of Marketing Report,discover marketings emerging trends from AI use cases to shifting data strategies,increased personalization,and beyond.See how theyre making progress.AI is

2、 marketers and challenge.#1 priority 2024 Third Door Media is a Trademark of Semrush Inc.1 https:/martech.orgMARTECH INTELLIGENCE REPORT:Email Marketing Platforms:A Marketers GuideScope and methodology.2Email marketing platform market overview.3Figure 1:Email marketing delivers an astounding ROI.3Fi

3、gure 2:Despite being long established,email marketing software revenue is expected to continue to grow.4Not shiny or new,but consistently delivering results.4Figure 3:Top 5 most-replaced software categories,2023.5Figure 4:A desire to take advantage of better features drives email software replacemen

4、t.5 The latest generation of email technology.6Figure 5:Launch dates of email platforms that are the foundation of todays tools.6Figure 6:Email is the channel people most commonly use to engage with companies.7The personalization imperative amid data pressures .7How the generative AI boom is impacti

5、ng email marketing software.8Mostly mature vendor market features a few upstarts.8Venture funding and M&A slow.8Figure 7:Select marketing cloud providers and their email solutions.8Table 1:Select developments involving email marketing platform vendors .9Email marketing platform capabilities.10Messag

6、e design and creation.10Message composition.10 Message previewing.11 Workflow automation and collaboration.11Email and SMS sending .11Deliverability management.11Data management.12Analytics and reporting.12Ecommerce capabilities.13 Third-party integrations.13Automation and landing pages.13Table 2:Us