1、Exploring New Frontiers:How Independent Workers View and Use Generative AI in 2024Exploring New Frontiers:MBO AI Report 20242Since Open AIs ChatGPT exploded onto the scene in November of 2022,generative artificial intelligence(Gen AI)has been the fastest-growing technology application ever.Exploring

2、 New Frontiers:MBO AI Report 20243In simple terms,Gen AI systems allow users to ask questionscalled promptsand the Gen AI will provide human-like answers.Gen AI answers can include text,images,code,and other types of content.Because of the question-and-answer interfaces of most Gen AI systems,they a

3、re easy for people to use without specialized training.Gen AI is already impacting how work is done and is expected to have even larger impacts over the next decade.Gen AI offers many opportunities for freelancers and independent workers who embrace and leverage its capabilities to increase producti

4、vity and grow their businesses.But as is the case with any new technology,Gen AI also creates risks,especially for those who choose to avoid incorporating Gen AI into their work.ChatGPT weekly has more than 100 million users,with Open AIs Gen AI competitors(Anthropic Claude,Google Bard,Baidu ERNIE,e

5、tc.)also reporting millions of users.Gen AI has the potential to automate60-70%of the average workers activities*Gen AI could add as much as$15.7 trillionto global GDP by 2030*This brief covers the results of an MBO Partners and Emergent Research study on how independent workers(freelancers,independ

6、ent contractors,gig workers,the self-employed,etc.)view and use Gen AI in their work.This research included surveying 1,132 independent workers and 3,832 workers with traditional jobs on their views and use of Generative AI,and in-depth interviews with 21 independent workers who use Gen AI.See the M