1、The State of the Generative AI MarketHighlights ReportThe State of the Generative AI Market2About this studyOur research gives you insight into the top priorities,challenges and use cases driving investments in generative AI(GenAI).This data empowers tech vendors to develop go-to-market strategies a

2、nd tailor content that aligns their products and features with the evolving needs of organizations leveraging GenAI.The State of the Generative AI Market:Widespread Transformation Continues study,conducted by TechTargets Enterprise Strategy Group analysts in July 2024,surveyed 832 global IT and busi

3、ness professionals involved in AI decision-making to provide a comprehensive view of the evolving market.The study covers:1.The current state of GenAI,including adoption,budget and implementation strategies.2.Current and planned GenAI operational approaches,best practices and use cases.3.Key challen

4、ge areas with GenAI.4.Planned areas of investment and key focus areas for GenAI technologies.For deeper insight on buying teams and change dynamics,or the IT buyer journey and content consumption preferences,contact us to request our other studies:Media Consumption StudyPurchase ProcessTechnology Sp

5、ending IntentionsThe State of the Generative AI Market3Key findingsTechTargets Enterprise Strategy Group Complete Survey Results,The State of the Generative AI Market:Widespread Transformation Continues,September 202468%of orgs plan to increase their GenAI budgets over the next 12 months.GenAI use c

6、ases are among the top researched topics on the TechTarget network.Data Privacy and Security are top concerns(73%).Organizations are focused on cybersecurity,investing in solutions and implementing guardrails.Additionally,78%say their orgs are prioritizing responsible AI.54%of organizations are more