1、Author:Ed Finegold,Contributing Analyst Editor:Ian Kemp,Managing EditorSponsored by:labsknowledgecode+frameworkstraining+accreditationunderstanding the benefits ofproduct lifecycle managementkeep it simple:2contents03 setting the scene04 chapter 1:what is product lifecycle management(PLM)?08 chapter

2、 2:why is PLM in the spotlight now?10 chapter 3:how the Open Digital Architecture(ODA)fits into PLM approaches13 chapter 4:product simplification in action(three case studies)18 chapter 5:key steps to success19 additional feature from Etiya 23 meet the Research and Media team 23Product lifecycle man

3、agement(PLM)is the insiders way of looking at new service challenges for communications service providers(CSPs).It is commonly accepted that CSPs need to find new sources of revenue and to be more efficient when delivering their product sets.Many have undertaken major business,IT and business suppor

4、t system(BSS)transformations to achieve these and related goals.Within the scope of these major efforts,streamlining product portfolios and making new product creation processes simpler and more flexible have often been priorities.Product portfolio simplification can make it easier for CSPs to move

5、from legacy to modern BSS systems.It can help smooth the path to product and feature development and deployment automation.And it can help CSPs behave more like digital companies and help reduce crucial business costs.But even if the existing product set and product catalog architecture are simplifi

6、ed,they will not remain simple and they will not grow and flourish profitably without PLM controls in place to govern them.CSPs products,services and solutions are becoming more complex and composed of integrated and distributed components that require sophisticated orchestration.In order to manage