1、TIKTOK TASTE TAKEOVER:CONSUMERS FAVORITE FLAVORSNOVEMBER 2024Spate analyzed this years top 100 fastest-growing food and beverage trends on TikTok in the US since last year,grouping them into six key flavor profiles:Sweet,Sour,Salty,Umami,Bitter,and Mouthfeel.Sweet trends dominated the list,with Umam

2、i and Bitter following behind,reinforcing the platforms role in elevating indulgent,feel-good foods.This preference for sweetness reflects a shift toward playful,comforting treats that double as shareable content,aligning with the way users seek both flavor and visual appeal.Explore the full report

3、for an in-depth picture of key trend drivers.Sweet flavors account for 45%of the top trending(YoY growth)food and beverage content,reflecting a growing consumer preference for indulgent,playful treats.FLAVOR PROFILE POPULARITYSweet45%Umami20%Bitter14%Sour10%Mouthfeel10%Salty1%2TIKTOKS TRENDIEST FLAV

4、ORSEXPLORE THE WHEEL3FLAVOR MAPPING:SPATES FLAVOR WHEELDISCOVEREDBY SPATEThe trends in this report were uncovered using Spates dashboard.Discover how you can access exclusive insights,predictions,and trends to keep your brand ahead of evolving consumer preferences.BOOK A DEMO4WHATS TRENDING:DIVING I

5、NTO SWEET,UMAMI,&BITTER5EXPLORINGSWEETThe Sweet flavor profile encompasses a wide range of subtleties.Spate has identified five distinct subcategories,each with an additional layer of detail that explores specific flavor characteristics.From vanilla to fruity to caramelized,these subcategories revea

6、l the diverse distribution of sweet flavors,showcasing the intricate variations within each type.See how these variations are distributed among the fastest growing Sweet-flavored trends.CREAMY 40%FRUITY 27%CACAO 16%BROWN SUGAR15%FLORAL 2%VANILLA 28%CUSTARD 33%DAIRY-LIKE 39%DRIED FRUIT 36%TROPICAL 27