1、Four Personalized Sales Plays as We Enter the Generative AI EraSamantha Stone,Founder&CMO at The Marketing Advisory Network and John Steinert,CMO at TechTarget2 Four Personalized Sales Plays as We Enter the Generative AI Era-Some opening thoughtsBehind every article,blog,video or e-book lies an idea

2、.Sometimes that idea changes as you get to the real work of creating.Thats exactly what happened with this piece.We sat down to write about artificial intelligence(AI)yet every conversation we had led us to talking about human connection.Its true everybody is talking about AI,and unless you have bee

3、n extremely isolated,you too are probably experimenting with how it can elevate your work.You might be using it to find high-propensity segments to focus your campaigns against,to write faster and more personalized content or to personalize your website.The wave of generative AI(GenAI)looks to offer

4、 us incredible message creation efficiencies,but in doing so,it also stands to make it more difficult for any particular piece of content(or the sender)to stand out from the crowd.As we shared ideas and focused on the actions marketers must take to optimize our work,it became clear that we couldnt t

5、alk about AI without talking about human feelings at the same time.We believe that for now and the foreseeable future,its still going to be the best mix of technology and human outreach that wins.As they are now much of the time,the most effective teams will be those that start by better leveraging

6、the available insights and then make the effort required to leave a positive lasting impression across both Marketing and Sales.We are very confident that this will be achieved through the thoughtful integration of existing and new technologies alike with a healthy dose of emotionally intelligent,me