1、Marketing Automation in RetailAn advanced guide to OMETRIA.COM02Whats inside?IntroductionThe benefits of marketing automation for retailersWhy its time for marketing automation 2.0Automation throughout the customer journeyAdvanced automation tacticsCampaign examples03.04.06.08.10.14.The stakes are r

2、apidly rising when it comes to consumer expectations about the marketing messages they receive from brands.As retailers wake up to the need to make their marketing messages relevant to the person on the receiving end of them,responding to customer interactions whether thats browsing online,making a

3、purchase,joining a VIP program(or indeed failing to interact for some time)is becoming increasingly important.Automation has a vital part to play in this new world of personalized marketing,enabling marketers to create sophisticated campaigns without having to do the manual legwork themselves.Market

4、ing automation is something weve been writing about since Ometrias inception in 2013 so why,five years on,have we decided to dedicate a whole book to it?Good question.The truth is that basic cart abandonment emails or generic welcome campaigns just arent going to cut it with the modern shopper for m

5、uch longer and why should they when consumers are being offered individually tailored experiences by those at the forefront of personalization?This guide aims to provide retail marketers with a practical toolkit for taking their marketing automation to the next level,using best practice advice and e

6、xamples.Once humans can no longer cope with the volume,velocity,and complexity of modern customer engagement,automation will fill the void.Marketers will be freed from their daily minutiae,allowing them to concentrate on creating vital customer-driven brand experiences.Stop Improving Your Marketing