1、December 2024|www.tmforum.orgleveraging AIAuthor:Mark Newman,Chief AnalystEditor:Ian Kemp,Managing Editorsponsored by:for service andfor service andDecember 2024|www.inform.tmforum.orgSponsored by:Author:Mark Newman,Chief AnalystEditor:Ian Kemp,Managing Editor leveraging AIvalue creationTREND REPORT

2、Data&AI Innovationvalue creationfor service andDecember 2024|www.inform.tmforum.orgSponsored by:Author:Mark Newman,Chief AnalystEditor:Ian Kemp,Managing Editor leveraging AIvalue creationTREND REPORTData&AI Innovationcontents03 the big picture08 section 1:AI-enhanced network connectivity and service

3、s15 section 2:applications,services and products19 section 3:monetizing large language models 23 section 4:using platforms to deliver products and services 26 section 5:building an AI managed services strategy 31 section 6:key findings and recommendations35 additional feature:Cerillion unlocking AI-

4、powered telco product and service creation40 additional feature:Pegasystems the new imperative:transforming telecommunications for the AI era 44 additional feature:Red Hat paving the way to new revenue with an open and scalable AI platform 47 additional resourcesWe hope you enjoy the report and,most

5、 importantly,find ways to use the ideas,concepts and recommendations detailed within.You can send your feedback to the editorial team at TM Forum via editortmforum.orgbigpicturethe3inform.tmforum.orgThis research report focuses on the second category of value creation.However,it is not always possib

6、le to make a distinction between legacy and new.If AI adds value to an existing network in terms of the value that it delivers to consumer or business customers should this be seen as a legacy or a new service?For the purpose of this report we consider a range of AI-infused services,both new and enh