1、VIRAL TO VITAL:2024S MUST-KNOW HAIR TRENDS ON TIKTOK NOVEMBER 2024DISCOVEREDBY SPATEThe trends in this report were uncovered using Spates dashboard.Discover how you can access exclusive insights,predictions,and trends to keep your brand ahead of evolving consumer preferences.BOOK A DEMO2Spate has an

2、alyzed the top trends in hair on TikTok,including hair care,styling,and looks.By looking at the most significant trends across TikTok,brands can approach their social planning with a fresh perspective and identify new growth opportunities.Explore how trends like nourishing hair masks,hair growth oil

3、s,bold color shades,and effortless styling products are driving conversations and gaining traction on TikTok.Uncover the potential for your brand to tap into these evolving consumer behaviors and stay ahead of the curve on social media and beyond.Have questions?Request your free trial for more data

4、about trends,and to get your questions answered.Thank you,Olivier and Yarden,co-founders of SpateTIKTOK TRENDS:NEW HAIR ESSENTIALSMETRICS:DATATRANSLATIONViews:Average weekly views of videos in the US with the included hashtags:past 4 weeksYoY:Year-over-year growth rate:views this year vs.views last

5、yearConvergence:This metric compares how a trend is performing on TikTok versus Google Search.4HAIR CAREBeauty consumers are prioritizing holistic hair care,with a focus on scalp health,growth treatments,and anti-frizz solutions.From nutrient-rich scalp oils to innovative shampoos and conditioners,t

6、he emphasis is on nourishing and restoring hair at every step.5TrendViews YoY growthhair wash57.2M59.7%hair mask18.4M216.2%hair loss treatment18.3M64.5%hair growth oil15.6M37.4%shampoo&conditioner6.3M276.9%purple shampoo4.3M43.6%hair serum4.2M129.4%leave-in conditioner1.8M162.2%scalp oil1.7M78.9%sca