1、2030The Workforce of Tomorrow Trends That Will Shape Employment byPart of the Employer Brand Insights SeriesUniversum,the global leader in Employer Branding,has released its highly anticipated 2024 Worlds Most Attractive Employers(WMAE)rankings,based on a survey of over 144,000 university students o

2、f some of the biggest economies in the world(Brazil,Canada,China,Germany,France,Italy,India,United Kingdom,and United States).The study captures the aspirations and priorities of Gen Z as they prepare to enter the workforce,highlighting key shifts driven by economic instability,the rise of generativ

3、e AI,and evolving work styles.Executive Cover Letter4Executive Cover LetterEach year,Universum surveys over 550,000 career seekers globally,askingThe results are published in our annual Worlds Most Attractive Employer report.Our 2024 research points to lasting shifts in young peoples attitudes:A Run

4、 For Security:Students are increasingly in search of job and career stability and security,likely due to both economic factors and the rapid adoption of gen AI tools.Flexible Work for All:“Flexible work”is a strong,entrenched priority for most students we surveyed and a fast-rising priority for engi

5、neering students,who historically compromised on this issue.Seeking a Bankable Future:Students are prioritizing careers that offer financial stability and growth.High-paying industries and clear paths to long-term wealth are becoming increasingly attractive.Challenging Work?No,Thank You.The desire f

6、or challenging work is fading a significant work-ethos change over the last decade.Leaders Wanted.Young people are less likely to seek out leadership opportunities an early alarm bell for companies that must keep their leadership pipelines full.Which employers do students hold in highest regard?And