1、Where Is Generative AIs Transformational Value Hiding?A Guide To Finding And Unlocking Transformative Generative AI Outcomes Across Your Organization A FORRESTER CONSULTING THOUGHT LEADERSHIP PAPER COMMISSIONED BY SOFTSERVE,JUNE 2024ABOUT FORRESTER CONSULTINGForrester provides independent and object

2、ive research-based consulting to help leaders deliver key outcomes.Fueled by our customer-obsessed research,Forresters seasoned consultants partner with leaders to execute their specific priorities using a unique engagement model that ensures lasting impact.For more information,visit Research,Inc.Al

3、l rights reserved.Unauthorized reproduction is strictly prohibited.Information is based on best available resources.Opinions reflect judgment at the time and are subject to change.Forrester,Technographics,Forrester Wave,and Total Economic Impact are trademarks of Forrester Research,Inc.All other tra

4、demarks are the property of their respective companies.E-59761Project Team:Ben Anderson,Demand Generation ConsultantContributing Research:Forresters Technology Architecture&Delivery research groupTable Of Contents3 Executive Summary4 Key Findings5 A Significant Gap Exists Between GenAIs Expected Pot

5、ential And The Value It Currently Provides 7 Most GenAI Strategies Are Still Built On Shaky Foundations13 Organizations Need To Use Partners To Fill In The Gaps In Their GenAI Technical Skills And Knowledge15 Lessons From Those Who Are Successfully Unlocking Value Across Their Organizations26 Key Re

6、commendations28 AppendixWHERE IS GENERATIVE AIS TRANSFORMATIONAL VALUE HIDING?2Executive SummaryThe business world is reaching a point in its generative AI(genAI)transformation where the rubber is hitting the road.While genAI decision-makers have been hard at work implementing and executing their or