Salsify：2021年消费者研究报告（英文版）（18页）.pdf

1、SALSIFYeBook2021CONSUMERRESEARCHREPORT#page#CONSUMER RESEARCH REPORT2021Table of contentsBUILD SHOPPER TRUST BY MASTERING YOUR PRODUCT PAGEONLINE SHOPPING IS THE NEW NORMAL812BRAND TRUST IS PARAMOUNT IN SECURING CONSUMER CONFIDENCE315CONSUMERS RELY ON DIGITAL SHELF EXPERIENCE TO JUDGE PRODUCT QUALIT

2、Y1617TAKEAWAYS#page#FEEDTHEIRINSTINCTSONESEETHEDIFFERENCE28PAYBUILD SHOPPER TRUSTBY MASTERING YOURPRODUCT PAGEaisle ofbargain buying possibilities.consumersarewilling to pay morewhenREALMEAT1they trusta brand.NO3099Weaskedmorethan1.800shopperswatitmeanstotustabrandonthe digitalPROTEreportuncoversthe

3、 bestwaystoearnshopperstrustanddemonstratethequality ofyour products online#page#How did the pandemic changeyour in-store shopping habits？DURING THE PANDEMIC,40%OFU.S.CONSUMERSRELIED378ONONLINESHOPPING.An additional 37% of shoppers limitedin-person shopping to “stores l trust”2323%of shoppers kept t

4、heirshopping habits the same24*#page#SOMEREGIONSHALTEDIN-STORESHOPPING MORE THAN OTHERSConsumers living on the coasts were more likely to shop onlyonline or do curbside pick-up.469iddk46%41%6East41%40%38%6wEnglan4632%ast5outhCentra32%West SauhCerri23%#page#After the pandemic, how much onlineshopping

5、 do you expect to do？43%OF CONSUMERS EXPECTTO SHOP MORE ONLINE19433INSTEAD OF RETURNING TOTHEIR PRE-PANDEMIC BEHAVIORnetnNearly half of all parents (49%）493expect to shop more online afterthe pandemic383#page#BRAND TRUST IS PARAMOUNT INSECURINGCONFIDENCECONSUMER#page#In Q2 2020.consumption was downo

6、ver 11% year-over-year.ServicesTHE PANDEMIC LED TO THEdown by 15%FIRST FALL IN THE PERSONALNon-durablesCONSUMPTION OF GOODSdown by 2.5%AND SERVICES SINCE 2010.Durable goodsServices Sector was hit much harderdown by 1.9%than retailIn addition to relying more on at-home deliveryconsumers curbed their