普华永道：2018年版北美体育展望（英文版）(16页).pdf

1、 At the gate and beyond Outlook for the sports market in North America through 2022 PwC Sports Outlook At the gate and beyond | 2 2018 edition: Overview 3 Featured research and analysis Sports gambling 5 The future of sports media rights 9 Appendix 13 Contacts 15 Table of contents At the gate and be

2、yond | 3 2018 edition: Overview North America sports market by segment Welcome to the 2018 edition of the PwC Sports Outlook, which updates PwCs perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This years edition refre

3、shes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising. 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 CAGR US$ millions Media rights 12,262 14,595 16,305 18,372 19,073 20,141 20,9

4、44 21,752 22,655 23,803 4.5% Gate revenues 17,142 17,448 17,963 18,649 19,015 19,311 19,750 20,298 20,723 21,167 2.2% Sponsorship 13,900 14,689 15,481 16,301 16,658 17,169 18,030 19,057 19,538 20,089 3.8% Merchandising 13,144 13,493 13,806 13,966 14,390 14,565 14,739 14,938 15,091 15,238 1.2% Total

5、56,448 60,225 63,555 67,288 69,136 71,186 73,463 76,045 78,007 80,297 3.0% % change year on year Media rights 19.0% 11.7% 12.7% 3.8% 5.6% 4.0% 3.9% 4.2% 5.1% Gate revenues 1.8% 3.0% 3.8% 2.0% 1.6% 2.3% 2.8% 2.1% 2.1% Sponsorship 5.7% 5.4% 5.3% 2.2% 3.1% 5.0% 5.7% 2.5% 2.8% Merchandising 2.7% 2.3% 1.

6、2% 3.0% 1.2% 1.2% 1.3% 1.0% 1.0% Total 6.7% 5.5% 5.9% 2.7% 2.9% 3.1% 3.4% 2.5% 2.9% CAGR - compound annual growth rate Source: PwC Sports Outlook (October 2018) We project the sports market in North America will grow at a compound annual rate of 3 percent across the four segments analyzed, from $69.