Ubamarket：2018年零售业趋势报告（英文版）（23页）.pdf

1、Retail Trends Report 2018 Shop Smarter FOREWORD Its been a turbulent and challenging year for retail but with that comes significant opportunity. Whereas online shopping has seen sustained investment over the past decade, its now apparent that the in-store experience is making a prolific comeback! W

2、ith statistics clearly demonstrating that getting shoppers in to stores will result in increased basket sizes and a more loyal customer base, the emphasis throughout 2018 and beyond will be squarely on enhancing the customer experience. This is clearly evidenced by the Worlds largest online retailer

3、 investing substantially in bricks and mortar. It is therefore more important than ever that retailers solve and eradicate the age old problems that have consistently been seen as a downside when compared with online shopping. It is statistically proven that if retailers can combine all the major be

4、nefits of online shopping with the widespread appeal of the in-store experience, then their customer base will grow, shopping frequency will increase, and basket sizes will get exponentially bigger. For the first time, a simple to use and seamless technological solution is now commercially available

5、 to all retailers. Ubamarket is an entirely white labeled app (native to both iOS and Android) which enhances the entire in-store experience for everyone and solves all of the major peeves experienced by shoppers in 2018. The app enables customers to write their shopping list (guiding them to each i

6、tem), scan however, despite their common introduction as a means of diminishing the need for a storefront or bricks and mortar outlets, industry research is proving this to be a widely misunderstood notion. Culminating over the course of the last five years, the UK consumers desire for physical supe