HelloWorld：2018年消费者激励报告（英文版）(10页).pdf

1、20182018 Prizing Report Nine Insights for a Solid Prizing Strategy 2018, HelloWorld, Inc. HelloWorld, Inc. / 2018 Prizing Report2 METHODOLOGY We originally polled consumers in 2016 to determine what prizes motivated them most. We found that bigger prizes arent always better and, when it comes to par

2、ticipation, high odds of winning a prize motivate consumers more than the size or value of the prize. As our world becomes increasingly digital and new technologies enter the market - and consumers daily lives - weve decided to take another look at how consumers approach promotions and rewards. We c

3、ollected 1,100 responses in a new 2018 independent survey to update our understanding of the value of prizing and support our industry expertise. INTRODUCTION The challenge to convert consumers is greater than ever. Between traditional advertising, email blasts, text messaging, and various social me

4、dia outlets, consumers are inundated with endless communications from brands. As a result, it has become more difficult to capture consumers attention or make meaningful connections that convert casual shoppers into brand advocates. In looking to do so, the correct promotion strategy with an effecti

5、ve prizing mix can help meet those objectives. HelloWorlds 2018 Prizing Report found out what motivates consumers most and the takeaways are clear: When it comes to promotional or loyalty programs, brands that embrace simplicity, focus on value, and build relationships with customers will have the b

6、iggest impact. 49% The participants represented a broad age group of 18 to 60+, and 49% of them were aged 18 to 44. 67% Over 67% surveyed indicated that they participate in promotions at least once a month. 3HelloWorld, Inc. / 2018 Prizing Report Share content/photo with your social network Consumer