NEWZOO 2017年报告：全球游戏市场年度报告.pdf

1、2017 FREE GLOBAL GAMES MARKET REPORT 4 TRENDS, INSIGHTS, AND PROJECTIONS TOWARD 2020 2017 GLOBAL GAMES MARKET REPORT FREE VERSION 2017 FREE GLOBAL GAMES MARKET REPORT 5 TABLE OF CONTENTS 1. KEY GLOBAL TRENDS 6 2. THE GLOBAL GAMES MARKET 10 3. REGIONAL OVERVIEW 13 6 2017 FREE GLOBAL GAMES MARKET REPO

2、RT This year is a landmark in the history of the games market, with revenues exceeding the $100 billion mark to total $109 billion. Five years ago, when Newzoo launched its first Global Games Market Report, global revenues amounted to approximately $70 billion. A growth of 56% in five years illustra

3、tes how game companies have not only pioneered new ways of engaging and entertaining consumers, but have also led the way in innovating business models to suit the digital age. The future outlook for games has never been better but requires a new way of looking at the market. Most games now provide

4、consumers with entertainment on three different levels: playing, viewing, and creating. Game companies are quickly evolving into all-round entertainment companies, pushing engagement time up dramatically and securing gamings position as the worlds favorite pastime. Traditional boundaries between gam

5、es, media, telecom, and sports industries are disappearing and sparking new partnerships and M SAY GOODBYE TO SINGLE PLAYER. As competitive games become increasingly popular on console, publishers are starting to adjust their business models accordingly. Free-to-play multiplayer games are on the ris

6、e on consoles, and running games as a service is spreading. Single-player titles, such as Metal Gear Solid V, are on the way out. 1. THE LAST TRADITIONALISTS ARE NOW ON BOARD WITH DIGITAL. 2. COMPETITIVE GAMES THE NORM; SAY GOODBYE TO SINGLE PLAYER. 3. NOT ALL LEGACY FRANCHISES WILL MAKE IT THROUGH