MarketingPros：2017年B2B内容营销报告(英文版)(45页)（45页）.pdf

1、SPONSORED BY 2 CONTENTCONTENT MARKETING MARKETING 2017 Benchmarks, Budgets, and TrendsNorth America Welcome This Years B2B Content Marketing Top Performers At-A-Glance SECTION 1: Usage 43% had no immediate plans to begin using content marketing; and 5% had used content marketing in the past but stop

2、ped. Base = B2B marketers. 89% Yes 11% No Percentage of B2B Marketers Using Content Marketing SPONSORED BY 7 USAGE aided list. SPONSORED BY 8 USAGE aided list. SPONSORED BY 9 USAGE aided list. 48% 9% 42% B2B Management Changes Impacting Content Marketing Yes, had a positive impact Yes, had a negativ

3、e impact No changes SPONSORED BY 10 CLARITY , COMMITMENT aided list. 29% 30% 41% Percentage of B2B Marketers Whose Organizations Have Clarity on Content Marketing Success Yes No Unsure SPONSORED BY 12 CLARITY, COMMITMENT aided list. 30% 6% 1% 41% 22% B2B Organizations Commitment to Content Marketing

4、 Extremely Committed Very Committed Somewhat CommittedNot Very Committed Not At All Committed SPONSORED BY 13 2017 B2B Content Marketing TrendsNorth America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT aided list. Note: The survey defined success as achieving your organizations de

5、sired/ targeted results. This report defines the Top 2 respondents (extremely/very) as “most successful” or “top performers,” and the Bottom 2 (minimally/not at all) as “least successful.” 53% 22% 3% 19% 3% How B2B Marketers Rate the Success of Their Organizations Overall Content Marketing Approach

6、Extremely Successful Very Successful Moderately Successful Minimally Successful Not At All Successful SPONSORED BY 14 2017 B2B Content Marketing TrendsNorth America: Content Marketing Institute/MarketingProfs CLARITY, COMMITMENT aided list. How B2B Marketers Rate Their Organizations Content Marketin