Google：2017年东南亚网络经济研究报告(英文版)(13页)（13页）.pdf

1、e-Conomy SEA Spotlight 2017 Unprecedented growth for Southeast Asias $50B internet economy 2 Google and Temasek released “e-Conomy SEAUnlocking the $200B digital opportunity in Southeast Asia” in May 2016, shedding light on the fast growing internet economy in the region. Google-Temasek e-Conomy SEA

2、 Spotlight 2017 aims to highlight the most significant consumer trends observed in 2017, to identify industry segments and key players experiencing accelerated growth, and to discuss progress made in solving ecosystem challenges. The research leverages proprietary Google data, Temasek research, expe

3、rt interviews, and second- ary data sources to provide best available estimates of industry metrics and trends. All monetary values are expressed in US dollars unless specified otherwise. The research covers four key sectors of the internet economy with significant business size and growth: travel (

4、flights, hotels), media (ads, gaming), ride hailing and e-commerce (first-hand goods). It does not include other sectors of the internet economy such as education, entertainment, health, and financial services that are still in early stage of development and monetization in Southeast Asia. The resea

5、rch covers the six largest markets in Southeast Asia: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Google-Temasek e-Conomy SEA is a joint research initiative led by Google and Temasek. Eric Salmon users in the U.K., 1.8 hours per day; and users in Japan, 1.0 hour per day. Thes

6、e incredible levels of engagement have led to a sizeable market opportunity. We estimate that Southeast Asias internet economy will reach $50B in 2017. Growing at 27% CAGR, it has outpaced the 20% 10-year CAGR projected in Google-Temasek e-Conomy SEA and is on a solid trajectory to exceed $200B by 2