尼尔森：2016年中国足球市场调研报告（13页）.pdf

1、CHINA AND FOOTBALL WORLD SPORTS NEWEST SUPERPOWER 2016 NIELSEN SPORTS REPORT CHINA AND FOOTBALLCopyright 2016 The Nielsen Company23 The growth of China in terms of its influence on the global sports business is no secret. Be it investors from China acquiring and investing in sports properties across

2、 Europe, international leagues and teams looking to tap into the countrys enormous population to engage a new wave of fans, the buying or selling of key broadcast rights or Chinas strategic acquisition of major international sports events, the world of sport has well and truly woken up to the possib

3、ilities the market offers. The world is looking to China and China, increasingly, is looking to the world. Led by strategies developed at a national government level, Chinese companies and individuals are making their mark on global sport like never before. Football, as the worlds most popular and v

4、isible sport, has proved magnetic in its attraction: the list of clubs and agencies under Chinese control has grown substantially over the past two years, while at the same time the domestic Chinese Super League has risen in prominence, with fresh investment fuelling a number of eye-catching transfe

5、rs from more established domestic leagues. The global sports calendar is also increasingly littered with major events in China. Formula One has raced there since 2004, the FIBA Basketball World Cup is heading there in 2019 and in 2022 Beijing will become the first city to host both the summer and wi

6、nter Olympic Games when it plays host to the winter version. Given the size and fluidity of the market and with new investments being made on a near-weekly basis, a detailed understanding of the Chinese consumer is more vital than ever. This Nielsen Sports report aims to provide an outline of that c