2020年印度年轻群体OTT报告：针对印度城市Z时代和千禧时代年轻群体的研究 -Dentsu（英文版）（20页）.pdf

1、Now Streaming: The Indian Youth OTT Story An Urban India GenZ & Millennial Study Version: September 2020 Copyright 2020 by Dentsu Aegis Network. All rights reserved. Updated August 2020 D E N T S U A E G I S N E T W O R K2 ABOUT THE UNDERLYING STUDY The insights published in this report were compile

2、d from the Dentsu Marketing Cloud (DMC) Insights India Millennial & GenZ Study 2020 and is also based on our local market expertise. FOR ANY ADDITIONAL INFORMATION ON THIS REPORT, PLEASE CONTACT: Gautam Mehra, Chief Data Officer (South Asia) & CEO Dentsu Aegis Network Programmatic, Gautam.M Abhinay

3、Bhasin, Vice President (South Asia) - Dentsu Aegis Network, Abhinay.B D E N T S U A E G I S N E T W O R K3 Executive Summary Indias on demand digital streaming industry surpassed the national film industry in terms of both viewership and growth, with a staggering 240% increase in viewership in just

4、3 years post 2016. Amidst the ongoing global pandemic, OTT platforms have cemented their place by providing on demand digital entertainment in the comfort of ones home. Therebychallenging more traditional media platforms such as cable or satellite television. The adjacent figure highlights the overw

5、helming popularity of OTT services (70%) especially during the lockdown period, citing it as the most popular source of entertainment for the GenZ s and Millennials of Urban India. Through this report we seek to explore some of the contemporary themes that prevail within the Over-the-Top service ind

6、ustry, from the perspective of the youth of our country. Copyright 2020 by Dentsu Aegis Network. All rights reserved. Updated August 2020 Version 2.0 8% 70% 20% 2% Entertainment in Lockdown GamingOTTOther HobbiesFitness Source : Dentsu Marketing Cloud Insights - India Millennial & GenZ Study 2020 D