2020年数字视频报告 - Pathmatics（英文版）（18页）.pdf

1、Video Report All Eyes on Digital Video 2 | Video Report All data from Pathmatics Explorer as of 8-19-2020. Historical data for Instagram begins on 4-15-2020. Pathmatics spend estimates are based on our proprietary panel and spend methodology. They may not accurately estimate the spend for any advert

2、iser, and should be used for directional trend analysis. https:/twit- matics?ref_s- rc=tws- rc%5Egoogle%7 Ctwcamp%5Es erp%7Ctwgr%5E author https:/ww- w.linke- compa- ny/path- matics-inc/ All Eyes on Digital Video From streaming wars to 10-minute Quibis, digital video is on everyones minds, especiall

3、y as much of the country enters another month of working (and eating, and exercising, and schooling) from home. With more streaming services than ever, and an abundance of time to watch short and long videos alike, digital advertisers are increasingly turning to video to help reach their audience. B

4、ut which advertisers are owning the digital video space? In our newest report, we look at top players YouTube and Hulu to see how advertisers are utilizing these platforms to reach their audience. Were also flipping the script to take a look at the advertising strategies of newcomers Quibi and Pluto

5、 TV as they work to gain subscribers. Finally, were digging into the ubiquitous TikTok to see how they are building their platform to compete with the likes of Instagram and YouTube. Read on to see our findings. QUIBI The short-form streaming platform Quibi made headlines leading up to its much anti

6、cipated launch in April of 2020. But things quickly went south after the launch as the platform struggled to reach subscriber goals, and began rapidly losing money. A look at Quibis digital advertising patterns exemplifies their pre-launch hype and quick fall from grace. In Q1 of 2020, Quibis pre-la