凯捷（Capgemini）：2020年车辆数据货币化趋势报告-汽车数据货币化是互联汽车生态系统对于汽车OEM而言最有希望的价值驱动力（英文版）（20页）.pdf

1、M ONETIZ IN G V E H ICLE DATA How to fulfill the promise A C A P G E M I N I I N V E N T P O I N T O F V I E W How has the market evolved? Predictions of the global revenue for vehicle data monetization by 2030 range between $80bn to $800bn, highlighting the enormous potential for both automotive OE

2、Ms and service providers using data for service innovation. However, despite heavy investments in IT platform infrastructure, in-vehicle technology, and service innovation by OEMs, achievements are falling short of projections. Volumes of connected vehicles started to rise later than expected and da

3、ta signals are often restricted to a limited set of basics. Factors such as these mean market growth is slower than many experts have predicted. Capgemini has undertaken extensive research into this area, including a survey of 3,000+ end customers in the EU and industry expert interviews. This resea

4、rch explores the main obstacles and investigates how automotive OEMs and service providers can better exploit the potential. Major obstacles identified for OEMs and service providers: Low end customers willingness to share vehicle data due to trust and transparency issues High complexity of setting

5、up a suitable data collector and platform infrastructure Lack of service innovation culture to successfully manage novel data-based business models from ideation to implementation Service providers are given limited access to vehicle data. How Capgemini can help Short-term business success with vehi

6、cle data has been overrated in the past. However, be patient. Keep on investing and testing, as it will be a major revenue pool in the future. To fulfill the monetization promise and add a central in-vehicle data collector, both supply and demand must be built up starting with simple but value-creat