德勤：2020年零售业的数字化颠覆（英文版）.pdf

1、Digital disruption in retail February 2020 Digital disruption in retail 03 Contents Foreword 04 Executive summary 06 Overview of agile retail organisationBackend 08 Supply chain 09 Logistics and warehousing 15 Finance 24 Procurement and vendor management 27 Assortment mix and planning 30 People 31 T

2、echnology transformation of the physical store 34 In-store/Physical store transformation 35 Customer experience, personalisation, and telling stories 38 Technology driven opportunities for start-ups 40 Disruption through data unification and marketing 42 Omnichannel 43 Marketing and distribution tec

3、h 45 Emergence of digital marketing 48 Data privacy 48 Collaboration in the digital age-Retail ecosystem 50 Way forward 58 Endnotes 60 Contacts 62 Acknowledgements 62 Digital disruption in retail 04 Foreword Retailers function in a dynamic environment witnessing dramatic shifts on key front-end elem

4、ents, including the following: Consumer: From the perspective of a brands interaction with its consumers, time and distance have been the major dimensions that have been decreased. This led to greater convenience for customers. Preference for instant gratification, enhanced shopping experience, sust

5、ainability, and easy access to social media have led to the creation of new-age consumers who are more confident and expressive in terms of how they think, feel, and act. Brand: It is not only about maximising shareholder value alone but also about the impact that retailers have on local communities

6、, the environment, and the social capital that they build. This signals the brands commitment to promote inclusion and celebrate diversity in a world where trust levels in big businesses have dropped to a historic low. Product: Return on catchment or pin code is the key driver to defining product as