2020年美国零售报告：为美国顶级零售商指定基于工厂的销售策略 - The Good Food Institute（英文版）.pdf

1、 Good Food Retail Report Benchmarking the top U.S. retailers on plant-based sales strategies May 2020 Table of Contents Introduction4 The Business Case for Plant-Based Meat, Eggs, and Dairy4 Defining “Plant-Based Food”6 Retailers Included in the Report6 How to Read the Report7 Overall Results: Conve

2、ntional Grocery Retailers8 Market Overview9 Product Assortment10 Star Ratings: Product Assortment10 Product Assortment Criteria10 By the Numbers: Product Assortment11 Awards12 Best Overall Product Assortment12 Most Products On Shelf13 Best Private-Label Assortment14 Best In-Store Foodservice Offerin

3、gs15 Winning at Plant-Based: Product Assortment16 Key Takeaways16 Starting with the Shelf16 How should retailers prioritize plant-based categories?16 Developing Compelling Private-Label Products17 How should retailers prioritize private-label development?17 Household Penetration of Plant-Based Categ

4、ories: Year Ending October 201917 Prepared Foods: Making Plant-Based More Convenient20 Merchandising21 Star Ratings: Merchandising21 Merchandising Criteria21 By the Numbers: Merchandising22 Awards23 Best Overall Merchandising23 Best Signage24 Best Signage25 Winning at Plant-Based: Merchandising26 Ke

5、y Takeaways26 GOOD FOOD RETAIL REPORT 2 Shifting Toward Integrated and Integrated-Segregated Merchandising 26 Leveraging In-Store Signage29 Marketing31 Star Ratings: Marketing31 Marketing Criteria31 By the Numbers: Marketing32 Awards33 Best Retailer-Published Magazine33 Best Social Media Content34 W

6、inning at Plant-Based: Marketing36 Key Takeaways36 Increasing Plant-Based Purchasing36 Primary Motivators for Plant-Based Purchasing Decisions36 Promoting Across Channels and Engaging in Shopper Marketing37 Conclusion40 Key Recommendations41 Product Assortment41 Merchandising41 Marketing41 Appendix4