2020年数字趋势：聚焦零售业 - Adobe（英文版）（18页）.pdf

1、Retail in Focus 2020 Digital Trends 2 Executive Summary 4 1. The retail revolution: the need for speed and agility 5 2. The personalisation imperative 9 3. AI and automation: enabling the CX future 12 Conclusion 15 Methodology 16 Table of Contents 2020 Digital Trends Retail in Focus2 2020 Digital Tr

2、ends Retail in Focus3 Foreword Welcome to Adobes Digital Trends report, our annual survey of marketing, advertising, ecommerce, creative and technology professionals around the world. Now in its 10th year, Digital Trends continues to reveal the most significant shifts in the industry that are drivin

3、g marketing strategies, company investment and consumer behaviour. Over the past 10 years, Adobe, in partnership with Econsultancy, has gathered more than 75,000 senior leaders experiences and insights. The release of this tenth edition of the report has also coincided with one of the most unprecede

4、nted and unpredictable periods in living memory, with COVID-19 dramatically changing how much of the world works and lives. In the current climate, these insights not only give us the opportunity to reflect on the past decade, but also serve to underline the critical role that technology plays in cr

5、eative pursuits and business success, connecting customers, employees, and communities during a period where togetherness is paramount. Of course, the landscape we operate in today is very different from that of 10 years ago, with much change occurring over the past few months. Today, consumer expec

6、tations are far greater, but there also exist opportunity for brands to adapt and innovate during uncertain times. Technology and data are empowering brands to build direct relationships with consumers that are changing the way businesses operate forever. And, in todays turbulent environment, people