普华永道：2020年消费者和零售趋势：围绕信任和数据管理期望 - （英文版）（9页）.pdf

1、Consumer and retail trends 2020: Managing expectations around trust and data 23rd Annual Global CEO Survey | Key graphics 66% Consumer markets CEOs look to grow by focusing on customer experience Driven by intense competition from tech-enabled companies, consumer markets CEOs continue to seek revenu

2、e growth through traditional means. But theyve also flagged improving the customer experience as by far their top investment priority for the next 12 months. Question Which of the following opportunities in the retail and consumer industry will you be prioritising and/or investing in over the next 1

3、2 months? Consumer markets Improve the end-customer experience Build brand through social media platforms as opposed to traditional advertising Use artificial intelligence to improve customer interactions Source: PwC, 23rd Annual Global CEO Survey Base: Consumer markets respondents (2020=746) 47% 30

4、% 2 | 23rd Annual Global CEO Survey Source: PwC, 23rd Annual Global CEO Survey Base: Consumer markets respondents (2020=746); global respondents (2020=1,581) This years CEO survey revealed mounting pessimism about economic growth among all types of CEOs a sentiment fully shared by consumer markets C

5、EOs. It also shows that CEOs are uncertain about their own organisations growth. Question Do you believe global economic growth will improve, stay the same or decline over the next 12 months? (Showing only “Decline” responses.) Question How confident are you about your organisations prospects for re

6、venue growth over the next 12 months? (Showing only “Somewhat confident” responses.) Decline Somewhat confident 52% 53% 50% 45% Consumer marketsGlobal 3 | 23rd Annual Global CEO Survey Question How concerned are you about each of these business threats to your organisations growth prospects? (Showin