德勤：2020年零售业展望报告（英文版）（12页）.pdf

1、2020 retail industry outlook Convenience as a promise 2020 retail industry outlook | Convenience as a promise 2 Contents Convenience matters 3 Sizing up the year ahead 3 Rising customer expectations and its cost 3 Economic outlook 4 Convenience must be enabled through the entire organization 4 Marke

2、ting as a differentiator 4 Connect: Digital enablement 6 Revisiting product strategy 6 Stores arent just stores anymore 7 Deliver on the promise through supply chain 8 Convenience is more than a state of mind 9 For consumers, shopping in todays environment is the most convenient it has ever been. Fo

3、rward-thinking retailers are setting the expectations bar high for the rest of the pack. In this years outlook, we explore convenience, what it means today, and how retailers can position themselves to take on the challenge. 2020 retail industry outlook | Convenience as a promise 3 Convenience matte

4、rs Predictably, 2019 was a year in transition. There was stability in the positioning of the top five retailers, uncertainty among the majority, and a few notable bankruptcies. The emphasis on understanding what consumers really want continued to expand the gap between the leaders and everyone else

5、who followed. For retailers, understanding how consumer expectations are evolving has never been more important. The good news here is that there is some predictability when it comes to what consumers want. In our recent holiday study, over two-thirds of US adult shoppers said they hold price, produ

6、ct, and convenience above all when it comes to what they want.1 Fair price. With drastically increased transparency and automated pricing making it difficult for a fair price to be the final differentiator, price alone does not drive consumer loyalty. Quality and variety of products. Because persona