1、 E-commerce Status Analysis to Identify Best Practices,Digital Skills Development and Strategies that Promote E-Commerce in MSMEs in APEC Economies APEC Small and Medium Enterprises Working Group January 2024 E-commerce Status Analysis to Identify Best Practices,Digital Skills Development and Strate

2、gies that Promote E-Commerce in MSMEs in APEC Economies APEC Small and Medium Enterprises Working Group January 2024 APEC Project:SME 10 2022A Produced by Equilibrium Business Development Consulting Street Enrique Palacios 335,office 703,Miraflores,Lima,Peru Tel.(+51)933 690 504 Email: Project overs

3、eer:Ministry of Production of Peru Vice-Ministerial Office of MSEs and Industry General Directorate of Innovation,Technologies,Digitalization and Formalization Director of the Digitization and Formalization Rosio Flores Email:rmfloresgproduce.gob.pe For Asia-Pacific Economic Cooperation Secretariat

4、35 Heng Mui Keng Terrace Singapore 119616 Tel:(65)68919 600 Fax:(65)68919 690 Email:infoapec.org Website:www.apec.org 2024 APEC Secretariat APEC#224-SM-01.1 EXECUTIVE SUMMARYThe recent Covid-19 pandemic has highlighted the importance and potential of e-commerce formicro,small,and medium-sized enterp

5、rises(MSMEs).While digital technologies presentopportunities to access new markets and optimize business models,there is a significant gapthat prevents many MSMEs from fully leveraging these benefits.Therefore,the Asia-PacificEconomicCooperation(APEC)hasundertakenthis study to understand the state o

6、fe-commerce in MSMEs in seven economies:Chile;Hong Kong,China;Mexico;Peru;Singapore;Chinese Taipei and Viet Nam.Thus,through a mixed approach that combinesqualitative and quantitative methods,such as surveys of MSME owners,interviews withgovernment officials,and a focus group with experts in the fie