1、The Paradox of Personalization:Balancing Consumer Expectations with Privacy ConcernseBook 2023 BlueConic Intellectual Property B.V.All rights Page 2 Table of ContentsIntroductionThe State of Empowered ConsumersWhen Consumers Want Personalization in the Customer LifecycleHow to Deliver Personalized M

2、oments Throughout the Customer Lifecycle5 Key Questions to Ask When Considering Personalization Technology0304 06 08 14 2023 BlueConic Intellectual Property B.V.All rights Page 3 IntroductionCompanies obsess over personalization,especially in marketing.According to Forrester,its the most employed ma

3、rketing strategy,with 64%of marketing leaders saying they use personalization to reach consumers.1Yet personalization is paradoxical.While consumers crave personalized experiences,they also despise companies knowing so much about them.Increasing concerns over privacy have made consumers more careful

4、 about the data they share with brands and when they share it.For personalization to remain an effective strategy,companies must comply with their customers preferences and implement personalization from a customer-led perspective.This eBook is a distillation of thoughts from a recent webinar with B

5、lueConic Principal Customer Success Manager Khurram Moiz and Forrester Senior Analyst Jessica Liu,where they discussed the strategies,data,and technology required to successfully design and execute customer experiences that address the personalization-privacy paradox,including:The state of empowered

6、 consumersWhen consumers want personalization throughout their lifecycleHow to effectively deliver these personalized momentsWhat data and technology you need to succeedTo hear it in their own words,listen to the complete webinar.Listen to the Webinar1“The State of Consumer Personalization,”Forreste