1、2025CHINA MARKETING&MEDIA TRENDS10 ANNUAL SURVEY&REPORTTH2025 BRAND MARKETING&MEDIA PLANNING OUTLOOK The last few years have been slow by China standards,with consumers and brands waiting for consumption to return to its fearless,limitless pace.But its become clear that marketing in Chin

2、a has moved into a new phase of slower growth.For consumers,this is a new paradigm.As Chinas middle class retreats and regroups,brand positioning and pricing are all-important.Responding to changes in sentiment is imperative-both at a national level and at a city-by-city level.Adjusting to a slower

3、pace of growth has forced brands to slow down,and in some cases close down.Many retail locations have shut down,and a growing number of brands and agencies have retrenched.Brands are right to take a cautious,measured approach to their China investments.As evidenced by our survey of marketing leaders

4、,2025 is likely to be a year of lower sentiment,lower investment,and increased cost cutting.2025 is also primed to be a year where sales performance is prioritized above all other marketing initiatives.China is not the only market dealing with a soft consumer economy.Over the past several months,mul

5、tiple other markets globally have slowed considerably.In this context,China may be a frontrunner in a global downturn-AND-as such,might also be among the first to come out the other side and return to growth.If the economic pendulum swings the other way and China rebounds(and US/EU turns down),then

6、success in China will be mission critical.Brands should not lose sight of Chinas potential and scale.China remains the worlds second largest economy,and despite a slowdown,is still probably the strongest contender for consumer and retail growth in the coming decades.No other market presents Chinas m