1、How Generative AI WillTransform BusinessesOctober 2023Nomura Research Institute,Ltd.Center for Strategic Management&InnovationTakashi Sagimori,Expert ResearcherYoshiaki Nagaya,Expert Strategist1Copyright（C）Nomura Research Institute,Ltd.All rights reserved.While Gen AIs adoption rate is still low,upt

2、ake is rapidly growing.Industries like IT and communications,education,construction and transportation are leading the way Gen AI adoption in business operationsSource:“Questionnaire Survey on AI Adoption”(NRI,May 2023)Adoption across industriesThe online questionnaire surveyed 2,421 full-time profe

3、ssionals(ages 20 to 69)living in Japan equally distributed across sex and age groupsThe Adoption of Gen AI Varies Across Industries in Japan2Copyright（C）Nomura Research Institute,Ltd.All rights reserved.CompanyBusinessGen AI AdoptionDaiwa SecuritiesFinancialDocument creationHitachiElectronicsLaunche

4、d“Generative AI Center”KDDIIT/CommunicationResearch and document creationMeiji Yasuda LifeInsuranceChatGPT PoC for in-house operationsMercariE-commerceDedicated team to study Gen AI and large language modelsMitsui Sumitomo InsuranceInsurancePoC to streamline in-house inquiries and those from insuran

5、ce agenciesMitsubishi Research InstituteResearch,ConsultingChatGPT for in-house report creationPanasonicElectronicsUsing ChatGPT via intranetSoftbankIT/CommunicationLaunched new company for utilizing Gen AIIn-house Gen AI adoption among private-sector companies in Japan3Copyright（C）Nomura Research I

6、nstitute,Ltd.All rights reserved.Dentsu:Innovating ad creative production processes using AI Hakuhodo:Introduced automatic ad copy generation,AI image service“H-AI NARRATIVE”Kokuyo:Using Gen AI in office designs Nomura Securities:Aims to provide easy-to-understand information to individual investors