1、WHERE IS GEN AIS VALUE HIDING IN LIFE SCIENCES?Insights from a 2024 commissioned global study conducted by Forrester Consulting on behalf of SoftServeBy:Steve LoSardoReportWhere Is Gen AIs Value Hiding In Life Sciences?2The life sciences industry is changing dramatically,with more companies using Ge

2、nerative AI(Gen AI).A 2024 commissioned global study conducted by Forrester Consulting on behalf of SoftServe details where Gen AI implementation currently stands in this sector,and where its heading.The 2024 study shows that life science companies are actively exploring AI solutions to transform th

3、eir business models and fulfill their mission to develop innovative treatments to enhance patient care.For this reason,they are seeking value in the following areas:SoftServes report explores first-hand insights from life science organizations on the state of Gen AI and perspectives for how to accel

4、erate the pace of adoption.Business strategy:More companies are shifting toward data-driven forecasting,with 57%prioritizing improving business strategy as a top Gen AI goal.Despite 85%expecting Gen AI to become more important in this area,32%express a need for help in refining their strategy roadma

5、p.HCP/patient engagement:55%of respondents want to improve healthcare provider(HCP)/patient engagement using Gen AI,with a notable shift from a product-centric to a customer-centric approach in the industry.Autonomous customer service,augmented customer support,and virtual assistants are key uses of

6、 Gen AI in engagement.Software development:53%consider improving software development a priority with Gen AI.Within the next 12-18 months,87%believe Gen AI will play an even bigger role in this field.Employee experience:A focus on reskilling and upskilling with Gen AI is clear,with 51%prioritizing e