1、HARNESSING GEN AIS VALUE:A New Era for Financial ServicesWhere Gen AI implementation stands in the sector and where its heading,according to a commissioned study conducted by Forrester Consulting on behalf of SoftServeReportHarnessing Gen AIs Value:A New Era for Financial Services2The financial serv

2、ices sector is undergoing a significant transformation marked by the increased adoption of Generative AI(Gen AI).A 2024 commissioned study by Forrester Consulting on behalf of SoftServe details where Gen AI implementation currently stands in this sector,and where it is heading.Despite an initial ent

3、husiastic embrace and widespread implementation across departments,only one-third(33%)of the business leaders believe they have realized significant value from their Gen AI initiatives.However,tech leaders who responded to the survey maintain conviction that Gen AIs untapped potential still lies ahe

4、ad.The study also identified a quartet of needs technical expertise,infrastructure,data governance,and strategic planning that must be addressed for organizations to fully realize the potential of Gen AI in both the short and long term.The enthusiasm for Gen AI has been widespread.However,there has

5、been an abundance of pilot programs spread evenly across departments indicating a lack of focus and clear business use cases and strategy.Four main areas of need were identified for organizations to fully realize the potential of Gen AI:technical expertise,infrastructure upgrades,data governance,and

6、 strategic planning.All financial services participants expressed at least some concern over their organizations current ability to execute Gen AI initiatives aimed at improving customer engagement,operational efficiency,risk management/regulation compliance,and employee experience due to a lack of