有效利用欺骗技术——心理学胜过技术.pdf

1、WelcomeEffective Use of Deception Technology-Psychology Trumps Technology!confidential|2021 Allegiant Travel Company.All rights reserved.3Psychology in Technology The key psychological factors to understand when considering consumer behavior are motivation,perception,attitudes and beliefs,along with

2、 lifestyle.This is true with attacker behavior as well,for an attacker is but an unethical consumer.When rationale clashes with our deeply ingrained subconscious programmingabout investments or a“hot opportunity”for exampleit is our instincts that typically prevail.Our emotional brain wins out over

3、our rational brain,as it so often does in other facets of our lives.Prospect theory suggests that people evaluate potential gains and losses differently.The pain of a loss often leads to risk aversion,while the pleasure of a gain can lead to greater risk-taking.Recognizing this asymmetry can help yo

4、u make more balanced decisions.“Know the enemy and know yourself in a hundred battles you will never be in peril.When you are ignorant of the enemy but know yourself,your chances of winning or losing are equal.If ignorant both of your enemy and of yourself,you are certain in every battle to be in pe

5、ril.”Sun Tzuconfidential|2021 Allegiant Travel Company.All rights reserved.4Path of Least Resistance A University of College London study published recently discovered something we knew but denied:were lazy.This isnt unique to humans.Everything takes the path of least resistance:water,electricity,an

6、d Google maps.Wolves evolved into domesticated dogs because it was easier to scavenge on human trash than track down prey.Intentionally creating paths of least resistance.confidential|2021 Allegiant Travel Company.All rights reserved.5Deception Technology Deception technology is