关于数据法、跟踪、版权、商标和歧视的法律概述.pdf

1、Privacy and Discrimination in Digital MarketingLuxury Outlook SummitJanuary 17,2024New York,NYRania V.SedhomSedhom Law Group,PLLCA Bespoke Law FDiscussion Points Applicable Laws Consumer Privacy Third-Party Cookies Data Sharing Between U.S.and E.U.Artificial Intelligence Discrimination in Digital Ma

2、rketing Diversity,Equity,and Inclusion Discrimination and Artificial Intelligence Advertising GuidelinesMajor LawsUnited States California Consumer Privacy Act California Privacy Rights Act Childrens Online Privacy Protection Rule Consumer Review Fairness Act Competition and Transparency in Digital

3、Advertising Act(pending)Consumer Review Fairness ActEuropean Union Digital Services Act EU AI Act General Data Protection RegulationThird-Party Cookies What is and is not prohibited?U.S.-E.U.Data Sharing The General Data Protection Regulation applies to the collection of personal data from data subj

4、ects in the European Union and the United Kingdom.Residents of the European Economic Area have special rights over their data.Artificial Intelligence Conjured influencers “Weird Science”comes to 2024 Truth in advertising?Brand heritage captured?Advertising Guidelines The Federal Trade Commission pro

5、hibits unfair and deceptive trade practices.Like traditional advertisements,digital ads must:be truthful and not misleading;have evidence to substantiate the claims made prior to disseminating the ad;not be unfair;and clearly and conspicuously contain all disclosures that are required to prevent the

6、 ad from being misleading.Advertising Guidelines:D Disclosure Guidelines Consider:Where is the disclosure placed?How prominent is the disclosure?Do the other ad elements distract attention from the disclosure?Is the ad so long that the disc