陈天宇-GenAl驱动的xGen电商AI平台产品实践与思考.pdf

1、陈天宇eBay 人工智能平台 产品负责人 GenAI驱动的xGen电商AI平台 产品实践与思考 2024 全球产品经理大会PM-SUMMITGenAI-重塑电商业务效能GenAI-重塑开发范式xGen AI平台产品实践未来展望GenAI-重塑电商业务效能We believe eBay is best positioned to capture upside from gen AI in 24,to the extent its seller-focused features drive listing velocity and quality.-Nathan Feather(2024/04/1

2、8)https:/ GenerationRecommendationImage GenerationAI AssistantInteraction IntelligenceMarketingText GenerationPersonalized lifestyle,shoppable images,powered by AI,combining items from multiple fashion categories and featuring them in a real-life setting.Features part of MVP Image generation Style-b

3、ased personalization Visual searchCategoriesFashionRecommendationImage GenerationHomepage entry pointShop the look Landing PageShop the look Landing Page on scrollShopping Assistant is actually a Multi-AGENT Bot-Planning-Multi-modal knowledge-ActionAI AssistantInteraction Intelligence另一大赛道-研发效能Veloc

4、ityHow could AI capabilities improve our work efficiencyBusinessHow could AI empower our business and drive GMV/MAU increaseAn internal survey conducted in 2023eBayGenAI-重塑开发范式LLM Solution StackOpsLLM dev lifecycleLLM TrainingLLM ResearcherHuge data(xx T tokens)Large Model Pretrain(xx B params)Cont

5、pretrain/Instruct tuneX monthsModel CatalogIn-house LLMsOpen-source LLMsCloud LLMsResearchApplied ResearcherPrompt EngLLM Fine-TuneRAGand/ordatadataOrchestrationX weeks monthsML EngineerDeployMaintain/UpgradeIntegration TestX daysPlanningActionLLM pretrain 的 门槛&scaling law洞见1Prompt Engineering 取代 Fe

6、ature Engineering成为最大的“trick”洞见2工程&model 的协同性更强(like RAG)-Applied Researcher 需要更强大的 dev tool ML Engineer 需要更多的 数据理解洞见3xGen AI平台产品实践回顾-去年此时的eBay AI 平台计算集群数据湖/数仓数据引擎/管道*业务(domain)MLOps/ML 分析代码仓库/镜像仓库/CICD人工智能平台特征工程平台训练平台推理平台特征仓库(Feature Store)实验模板模型仓库Jupyter NotebookWeb PortalSDKAI