1、Brian MerchantDecember 2024AI Generated Business:The Rise of AGI andthe Rush to Find a Working Revenue Model2TableofContentsIntroduction3OpenAI and the Generative AI Boom6Silicon Valley Mythology,Distilled and Accelerated7From“SafeAI”toAGIandtheHype-LedBusinessModelGenesis12Marketing AGI,Shipping Co

2、mmercial AI21The Dream of AGI and the Fully AutomatedOrganization24Acknowledgements30AI Generated Business:The Rise of AGI andthe Rush to Find a Working Revenue Model3IntroductionIn the spring of 2019,at a live event for StrictlyVC,the technology journalist Connie Loizosasked Sam Altman how the unus

3、ually structured company he ran planned on generatingrevenue.“OpenAI is so amorphous,”she said.“But it is a business.”Was the aim,shewondered,to license its technology,or customize algorithms for paying clients?“How is itgoing to work?”1“The honest answer is that we have no idea,”Altman replied.“We

4、have never made anyrevenue,we have no current plans to make revenue,we have no idea how we may one daygenerate revenue.We have made a soft promise to investors that once weve built thissort of generally intelligent system,basically we will ask it to figure out a way to generatean investment return f

5、or you.”2The room rippled with laughter,but Altman was serious.“It sounds like an episode ofSilicon Valley,it really does,I get it,you can laughits all right,”he said.“But it is what Iactually believe is gonna happen.”3Altmans comment is telling.It contains at least two key truths about OpenAI,theco

6、mpany that has spearheaded the generative AI boom now dominant in Silicon Valleyand the broader business world.First,before OpenAI released DALL-E and ChatGPT,thetwo buzzy products that would transform it into a household name,it had no businessmodel at all.Second,its executive leadership believed t