1、U N I T E D S T A T E SExploring Americas skincare priorities,with a spotlight on those aged 18-29./Research RealityFace value:Unmasking US skincare shoppers in 2025US skincare consumer report 202521Foreword2Report takeaways3The glow down:Consumer insights and discovery drivers4Profiling skincare en

2、thusiasts aged 18-295Skincare and cosmetics brand rankings6MethodologyContentsUS skincare consumer report 20253Get in touchExplore our solutionsRun a surveyForewordAs skincare trends continually shift,knowing what consumers care about can provide valuable intelligence for brand strategists and marke

3、ters.In this report,we share the key benefits skincare consumers are looking for as they head into 2025,the sustainability initiatives they deem the most important,and the trends theyre considering trying in the next 12 months.Throughout,we look at how trends shift among the younger demographic with

4、 a profile deep-dive on skincare enthusiasts aged 18-29.”Ashley Brown Account Director,YouGov Americahttps:/ skincare consumer report 20254Report takeawaysFuture-facing trends:33%of American skincare consumers would consider trying out Vitamin C infused products in the next 12 months,followed by cle

5、an beauty(32%),and hyaluronic acid infused products(29%).Tuning into discovery channels:Facebook is the leading digital platform for discovering new skincare products for all skincare consumers(36%),followed by Instagram(33%)and YouTube(31%).Retail sway:“Good deals and discounts”is the top factor fo

6、r consumers deciding which retailer to shop with.More than half of consumers select this as an important factor in their decision making.Vanity metrics:Looking and feeling good are major drivers for skincare enthusiasts aged 18-29.61%agree:“I wont leave the house without looking my best.”The price o