1、The executives guide to generative AI.Introduction About this guide.04Chapter 1 A quick primer on generative AI.05Core capabilities and applications.09Chapter 2 The step-by-step guide to getting started with generative AI.10How to launch your first use case in 30 days.12KPIs to measure the impact of

2、 generative AI.26Chapter 3 The value of generative AI in every industry.28See what your peers are doing.31Retail and CPG.32Financial services.35Healthcare and life sciences.39Media and entertainment.42Manufacturing.46Telecommunications service providers.51Conclusion Innovate faster with generative A

3、I for business.54Table of contentsIntroductionGenerative AI marks one of the most significant technological shifts in history.Its impact on individual and business productivity can be significant,with the potential to rival the advent of the internet or the mobile device.Indeed,among organizations c

4、onsidering or using AI,82%believe it will either significantly change or transform their industry.1What makes generative AI different from other forms of AI that have come before is its ease of use in helping solve everyday problems in peoples personal or professional lives.Anyone who knows how to a

5、sk a question of a search engine can use everyday language to interact with a generative AI chatbot or virtual agent getting it to answer questions,create content,produce images,summarize documents,and much more.Even better,a single generative AI platform can deliver solutions for multiple use cases

6、,creating a network effect.As the number of users and applications increases,the model is exposed to more data and becomes increasingly accurate and useful which in turn encourages more users.Organizations that use generative AI to speed up,automate,scale,and improve business processes stand to reap